You’ll Learn:
How to build a Personal Chef Business
How to select foods
How to add this unique business model to your existing fitness & wellness business
How to select utensils & supplies
How to comply with laws
How to market your new business
How to make low fat and non-fat foods
How to create a beautiful presentation
How to create relationships with your grocer and butcher for better savings
How to have Fitness Cooking Parties for added revenue
How to give cooking classes for maximum profit
How to safely sharpen knives
How to avoid cross contamination
How to bundle this service with personal training, life coaching or fitness consulting
How to easily make an additional $300 - $1000 per day
You’ll receive the following in your Personal Fitness Chef Business System:
2 DVD instructional cooking classes (Indoor Cooking and Bar-B-Q)
2 instructional audio CDs coving the fundamentals of health, hygiene, and personal chef responsibilities, business practices, and a day in the life of a Certified Personal Fitness Chef
Official Certified Fitness Chef Manual on CD-Rom (easily printable)
Test & answer sheet
Dozens of healthy recipes
After you complete the home study program, you’ll receive the following:
Title of "Certified Personal Fitness Chef"
Beautiful wall certificate
Lifetime membership with NESTA (no charge)
Access to an online database of more healthy recipes (updated monthly)
E-mail advice from Master Chef Marie

FOR IMMEDIATE RELEASE Contact: Kim Long, Echo Media Group
(714) 573-0842 or kim@echomediapr.com

Microsoft Word Version of this press release

NESTA ANNOUNCES NEW
PERSONAL FITNESS CHEF CERTIFICATION PROGRAM
Program Created To Educate Professionals and Individuals Interested in
Becoming Certified Personal Fitness Chefs

Orange County, CA – March 17, 2005 – The National Exercise and Sports Trainers Association (NESTA), the world’s fastest growing fitness and wellness association, announces its new Personal Fitness Chef Certification Program (www.personalfitnesschef.com).

According to NESTA’S founder, Dr. John Spencer Ellis, the Personal Fitness Chef Certification Program was created in direct response to the growth of the industry and to meet the demands of both professionals and non-professionals interested in learning more about personal fitness cooking. The program is ideally suited for professionals in the fitness and wellness industry such as personal trainers, chefs and others interested in careers in fitness and nutrition as well as non-professionals simply interested in healthy cooking.

"As the industry leader in certification programs for health, fitness and wellness professionals, NESTA is honored to introduce one of the top personal fitness chef certification programs worldwide,” Dr. Ellis said. “While NESTA’s Personal Fitness Chef Certification Program is designed to support the health or fitness professional interested in expanding their business or launching a new career as a personal chef, our program is also ideally suited for the non-professional simply interested in cooking health conscious meals.”
Other than a keen interest in, and desire to succeed in the area of health and wellness, no prerequisites are required to enroll in NESTA’s Personal Fitness Chef Certification Program. A comprehensive program covering all aspects of fitness and nutrition, NESTA’s program is offered as home study/distance learning, in which a passing grade of 80 percent on multiple choice testing is required for certification.

Course material covers everything from building and marketing a personal chef business, to selecting healthy foods, utensils, and supplies. Topics include issues such as: how to safely sharpen knives, create a beautiful presentation, and develop business relationships with your grocer and butcher. The Personal Fitness Chef Certification Program includes bottom-line material such as conducting a cooking class for maximum profit, avoiding food cross contamination, adding NESTA’s business model to an existing fitness and wellness business, and complying with local laws.
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NESTA ANNOUNCES NEW PERSONAL FITNESS CHEF CERTIFICATION PROGRAM -2-

NEW PERSONAL FITNESS CHEF PROGRAM BACKED BY FITNESS AND WELLNESS ASSOCIATION AS WELL AS RENOWNED PERSONAL CHEF

In addition to being backed by an organization that has already certified more than 30,000 health, fitness & wellness professionals to date, NESTA’s Personal Fitness Chef Certification Program features one of the top personal chefs in the country, Master Chef Marie.

Master Chef Marie is a native of Paris, France, where she grew up surrounded by traditional French cuisine and gourmet food. A National Table Tennis Champion, she understands the relationship between good nutrition and fitness. Chef Marie holds a Culinary Arts Degree, and has many certifications related to cooking, nutrition, and sports, including Certified Fitness Nutritionist (NESTA), Certified Professional Food Manager by the American Food Safety Institute, Certified Sport Trainer and Educator (FFTT), and Certified Tennis Instructor (USPTR and Van Der Meer Tennis University).

The program is also taught by Dr. Ellis who holds a bachelor’s degree in business and in health science, as well as an MBA and a doctorate in education. Dr. Ellis has more than fifteen certifications, including certified massage therapist, exercise rehabilitation specialist, Pilates instructor, personal trainer, and yoga instructor. He has extensively studied mind-body fitness and alternative health, and is the author of "How Badly Do you Want It? - Your Ultimate Guide to Optimal Fitness," a contributor to "Power of Champions," and the Fitness Editor of OC Flair magazine. Dr. Ellis is a licensed radiological technologist, and a certified medical assistant who oversees operations at his facilities: Spencer Escape Fitness Resort, Fast PACE Fitness, and Spencer Wellness Center.

Since 1992, NESTA has been a leader in innovative solutions for fitness and wellness professionals. NESTA is comprised of a team of educators, as well as fitness and business professionals who have experience in every aspect of the health and fitness industry, including management, nutrition, business development, marketing, promotion, exercise science, consulting, entrepreneurship, and mentoring.

NESTA’s philosophy, which is founded on the belief that there is more to fitness than certification, incorporates a holistic approach into their programming, and strongly encourages participants to become entrepreneurs of their own knowledge and expertise. NESTA understands that reaching the pinnacle of success requires business skills, entrepreneurship, career diversity, and multiple revenue streams. A full-service fitness and wellness association, NESTA prides itself on high quality programs that have direct application in the field. For more information, visit www.personalfitnesschef.com.


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Editor’s Note: Interviews can be arranged by calling Echo Media Group at (714) 573-0899.